Sustainability Is Fun

Awareness Campaigns
Iqbal Badruddin knows how important education is: his family moved from his hometown to the capital of Pakistan when he was a boy so he could get the best education. The activism that he practices now, as the founder of Fridays For Future Pakistan, is aimed at the roots of his country’s main climate-change problems—through educating the people and protecting their water. “Without water we cannot survive,” he says. His Awareness Campaigns are focused on reaching 12-14-year-olds. “They’re the ones who will have to live with the consequences of what we do—or don’t do—today,” he says. The Awareness Campaigns are teaching people about the importance of taking a broad and varied approach to fighting climate change, from minimizing food waste and using public transportation and bicycles, to planting trees. “We all have to pitch in. It’s the only way to secure our future,” he says.